Services
Major League Corporate Marketing offers a range of marketing, communication and promotional services, including the following:
Marketing Strategy
Media Relations
Communication
Event Management
Graphic and Web Design
New Business Development
Marketing Strategy
“If you fail to plan, you plan to fail”
Major League is well credentialed in the area of developing marketing plans for organizations in all industries. To set the framework for future marketing activity is the most crucial part of any marketing program. An ad hoc approach will lead to disaster.
Major League work with their clients in developing dynamic but practical marketing plans. Once this framework is established, Major League can also assist in the implementation of the plan.
The following services offered in this area are:
- Development and implementation of marketing plans
- Market research (qualitative and quantitative)
- Brand development and management
- Promotional activity
- All aspects of advertising – concept development, creative, design, planning and buying
- Sponsorship Leveraging
Major League has undertaken the development of marketing plans for organisations such as the Brisbane Broncos, Queensland Rugby Union, Hockey Queensland and Total Sports Travel.
The development and implementation of an creative media relations plan can be the most effective form of below-the-line marketing available.
Whether it is a stand-alone PR campaign or part of a fully integrated marketing strategy, Major League has the professional expertise combined with an outstanding network of media of contacts to ensure your message is heard.
No matter what the industry, Major League can develop a media and PR strategy that achieves the ‘cut-through’ that is required to stand out in the cluttered media communications market.
Some of the services offered in this area include:
- Development and implementation of a communications plan
- Develop relationships with key media
- Copywriting
- Media releases
- Media stunts
- New product launches
As an example of Major League’s ability to work with the media, in 2003 they secured the media and PR contract for the Rugby World Cup in Queensland – the largest sporting event in the world in 2003.
Major League assisted Rugby World Cup in selling over 92% of all match tickets in Brisbane and Townsville.
Other clients that Major League has worked with in this capacity include Qantas Wallabies, Australian Marketing Institute, Softball Queensland and Hockey Queensland.
Another critical marketing function of any successful organisation is internal and external communication.
Major League can develop a total communication plan to assist you in providing a professional approach to all your communication needs. Major League has a passion and expertise in the area of electronic communication as we believe that this is one of the most cost-effective forms of communication (both internal and external)
Some of the communication aspects that Major League can undertake includes:
- Communication plans
- Communication audit
- Development and maintenance of websites
- Electronic newsletters – including template creative, database management and newsletter website registration
- Intranet development
Major League has worked with the Queensland Rugby Club (electronic newsletters), Brisbane Broncos (assistance with website development), Total Sports Travel (electronic newsletters), Rocktrans (development of www.rocktrans.com.au) and Alpine Signs (development of www.alpinesigns.com.au) on communication aspects of their business.
Major League’s attention to detail will ensure that your event is a real success. Whether on a project basis or simply to assist in different aspects of your event, Major League has all the relevant expertise to assist you in staging an event that won’t be forgotten.
Major League manages such events as new product launches, trade expos, corporate golf days, major charity events and all forms of corporate entertainment and hospitality.
Through a network of corporate decision-makers, Major League also has the capability to source potential sponsors and suppliers for your next event. This will assist in building the credibility and stature of the event.
Major League has won an Australian Marketing Institute (AMI) National Award for event management and currently manages all nine annual events for the National Rugby League (NRL) legends, the Brisbane Broncos. Other events currently managed include UnitingCare’s Pancake Day and the Bayside Mood and Food Festival.
Whether your design needs are small or large, Major League can develop a solution to suit your needs. Having our own in-house graphic designer provides Major League with the flexibility to work with our clients in a variety of ways.
Major League can:
- Design of promotional and corporate material (including corporate brochures, direct mail pieces, booklets and stationery)
- Develop and design corporate logos
- Develop and design web sites – including copy writing and content management
Major League has undertaken design or web site development for such clients as Vincents (new corporate identity – www.vincents.com.au), Rocktrans (new corporate logo and website - www.rocktrans.com.au), CAP Security (new corporate logo and promotional material) and (obviously) Major League Corporate Marketing (corporate logo and website - www.majorleague.com.au).
With over a decade of experience in the sports and entertainment industry, Major League fully understands what makes a successful commercial partnership through new business development (including sponsorship).
The specific areas of expertise in this area include:
- Developing new business opportunities and strategic partnerships
- Analysis of existing sponsorship
- Sourcing the right new sponsorship, based on the objectives to be achieved
- Development of a strategy to successfully leverage the sponsorship investment
- Negotiation of new partnerships and sponsorship
- Monitoring the success of new business partnerships and sponsorships
Major League currently assist the following organisation with business development - Brisbane Lions (introduction of their Members' Business Directory), Tattersall's Club (introduction and selling of advertising for their Members' Business Directory), Hockey Queensland (sponsorship management), Softball Queensland (sponsorship management), Total Sports Travel (development of new commercial partnerships and sponsorships).