Media and PR
The development and implementation of an creative media relations plan can be the most effective form of below-the-line marketing available.
Whether it is a stand-alone PR campaign or part of a fully integrated marketing strategy, Major League has the professional expertise combined with an outstanding network of media of contacts to ensure your message is heard.
No matter what the industry, Major League can develop a media and PR strategy that achieves the ‘cut-through’ that is required to stand out in the cluttered media communications market.
Some of the services offered in this area include:
Development and implementation of a communications plan
Develop relationships with key media
Copywriting
Media releases
Media stunts
New product launches
As an example of Major League’s ability to work with the media, in 2003 they secured the media and PR contract for the Rugby World Cup in Queensland – the largest sporting event in the world in 2003.
Major League assisted Rugby World Cup in selling over 92% of all match tickets in Brisbane and Townsville.
Other clients that Major League has worked with in this capacity include Australian Wallabies, Australian Marketing Institute, Dingo Australia, AMX Australia and Hockey Queensland.