Getting the Marketing Edge - Competitive Advantage
Getting The (Marketing) Edge - Competitive Advantage
Highlights of "BRAND IT LIKE BECKHAM" by Andy Milligan.
1. Exist in the mind of the market (Be bold and get noticed - whatever it takes).
2. Hug Your Customers - Personalise everything (They will buy more
from you and will tell their friends / customers about you)
3. Stay Hungry - Get new ideas, why would customers choose you?
Would you buy from you?
4. Feed Your Brand Daily - Build it - What are your Strengths and
Weaknesses.
5. Set Quantifiable Objectives
6. Think Big - As Mario Andretti said - If things are under control,
you aren't going fast enough
7. Face up to Change - or Die. You need to be on the edge.