The third annual Brisbane Fitness and Health Expo is set to rock the Brisbane Convention and Exhibition Centre on the weekend of 12-13 October 2013 and is expecting to bring in over 10,000 attendees.

With last year’s Expo breaking all attendee and exhibitor records, this year’s event is set to be bigger and better and will see a new range of organisations and activities including the Again Faster Arena featuring CrossFit and strength demonstrations and competitions, fashion parades, celebrity appearances, the Brisbane Fitness Model Search and an action packed main stage. More information can be found at www.brisbanefitnessexpo.com.au or www.facebook.com/brisbanefitnessexpo.

Now in its second year, the annual David Fordham was developed in memory of sports broadcaster – David ‘Fordo’ Fordham. David passed away in December 2011 after a battle with Prostate Cancer and had a lifelong passion for sport and its development.

This award provides the winner with a $2,000 bursary to further them in their sporting endeavours and is open to all Queensland sportspersons under the age of 18 years who shown commitment and dedication to their chosen sport. The Award searches for at athlete who may not be the ‘best’ in their field, but has a solid desire to achieve and further their athletic achievements and displays good sportsmanship and community spirit. Nomination Form and more information on this Award can be found here.

All entries close on Friday June 28th 2013 with the winner announced on Friday July 19th at the ‘Lunch for the Lads’ event in Brisbane CBD.

The Queensland Fitness Conference (QFit) will be staged on 12-13 October this year at the Brisbane Convention and Exhibition Centre and will feature 2 full days of presentations by high profile industry experts from around Australia on a range of different topics. QFIT will provide the opportunity for members of the fitness and health industry to further their industry education and knowledge and gain 13 CEC’s. It will also provide a unique opportunity for industry representatives to come together to discuss some of the front-line issues and opportunities facing their organisations. Fitness conferences of this nature are rare in Australia and we believe such an event is a vital part of being involved in a close-knit community such as the fitness industry.

More information can be found at www.qfitconference.com.au

One of Major League’s latest projects is 'Get into Hockey', Hockey Queensland’s newly developed sign-on campaign for 2013.  The aim of the campaign is to encourage new players to the sport targeting children and their parents.  Major League has managed all aspects of this state-wide integrated marketing campaign including the development and production of a TVC, PR, design, press advertising, social media and individual sign-on events across Queensland.

To view the TVC, click here.  The newly developed sign-on website www.getintohockey.com.au, will also have everything a new player needs to know about starting up as a hockey player.

Keep your eyes peeled for Get into Hockey!

Applications are now open for the inaugural David Fordham Junior Sports Award which has been established in memory of sports broadcaster, David ‘Fordo’ Fordham.

David passed away in December, 2011 after a battle with Prostate Cancer and had a lifelong passion for sport and its development.
The Award is designed to provide the winner with a $2,000 bursary to assist them in furthering their sporting endeavours.

This bursary is to be spent on specific items to be approved by the organising committee of the Award, for example sporting apparel and equipment as well as travel to Championships and training costs.

Applications are open to all Queensland sportspersons under the age of 18 years who have shown commitment and dedication to their chosen sport.

Application forms can be found by clicking here and should be sent to This e-mail address is being protected from spambots. You need JavaScript enabled to view it by Friday November 2, 2012.

On Friday, August 31st, Major League secured an Australian Marketing Institute (AMI) Queensland award for the inaugural Brisbane Fitness and Health Expo.  The award was in the category of Consumer Insight and reflected Major League’s ability to understand and effectively communicate the diverse target market that the Expo operates in.  

The award was presented at the annual AMI Awards for Excellence gala lunch and will cement the Expo as the leading event on the Brisbane Fitness industry calendar.  

Major League is now automatically nominated for the National AMI Award for Consumer Insight to be presented in Melbourne in October.

Sean Callanan understands the digital landscape. Connecting sports, fans & sponsors using technology is his mission. His business ‘Sports Geek’ is connected with over 1,000,000 Facebook fans through clients from the NBA, AFL, NRL & Cricket.

While Sean has a passion for digital sports marketing, his knowledge and experience can be transferred to any organization wanting to make an impact in the digital world. Come and learn how to engage potential markets in a digital world.

Sean is coming to Brisbane for ONE DAY ONLY and numbers are limited – Don’t miss out!

Click here to view event flyer

Click here to buy tickets

This year the Men of League Foundation have the honour of announcing the Rugby league Week’s 8th Immortal at the Sydney Gala Dinner.

On Wednesday 3rd October the QLD Men of League will have the 8th Immortal attend our luncheon as a special guest to continue the celebration of being inducted into this elite group.

The lunch will also be acknowledging Petero Civoniceva’s personal achievement this season of playing 300 games for the Brisbane Broncos.
Petero will also be a special guests and will be presented with the Men of League 300 Club jersey.

This not-to-be-missed event is being held at the Brisbane City Sofitel so numbers are limited.

Please find the flyer with all the event details Click Here

We are proud to announce that celebrity fitness and health expert Michelle Bridges will feature as a guest speaker at the 2012 Brisbane Fitness and Health Expo.

Michelle is best known for her role on Channel Ten's blockbuster weight-loss show; The Biggest Loser and for her renowned online fitness program; Michelle Bridges' Twelve Week Body Transformation.

Michelle will be attending the Expo on both Saturday October 20 and Sunday October 21.

As well as sharing tips, secrets and stories as a guest speaker, Michelle will mingle with Expo visitors and exhibitors and be available for photographs and autographs.

Click here to visit the Expo website

The Classic Wallabies Luncheon will return in 2012, and with the event selling out in just six hours, it is bound to be another great occasion.

As is tradition, proceeds from the event will be donated to the Spinal Injuries Association and this year's lunch will be held at the Hilton Hotel on Friday April 20.

The 600 guests will entertained by radio legend Alan Jones, joined by rugby union super coach Ewen McKenzie, as well as Paul Martell; a multi-talented performer who will keep the crowd on their toes with his witty impersonations and Irish wit.

For more information, to place your name on the waiting list, or to secure the exclusive sponsorship opportunities that remain available, click here.

Major League looks forward to assisting with the Classic Wallabies Luncheon in an event management capacity.

The post expo report is out now, the report provides you with all the information you want to know relating to the event.  It covers facts, figures, media coverage, visitor demographics and more.  Click here to download the report.

Major League Corporate Marketing has been appointed to manage the commercial and sponsorship aspects of the 2012 Queensland PGA Golf Championship to be staged to City Golf Club Toowoomba from 20-26th February 2012.
 
This event provides a range of partnership opportunities for all local, state-wide and national businesses. Where it’s exposure, corporate hospitality, community engagement or sampling that your business is after, this event can provide some genuine opportunities.
 
Click here to download some more information on the event as well as broad partnership packages.
 
To have a package tailored to your organisation’s needs or for more details, please contact Major League.

Following the success of last year’s Hockey Queensland Business Lunch Leadership on and Off the Field  Major League client - Hockey Queensland is pleased to present...

The Hockey Queensland Gold Medal Lunch - View Invite here

Featuring Olympic Gold Medallist Nikki Hudson and Australian Wine identity Darren Davis who will be profiling a range of Gold Medal wines from the Barossa region.    

This lunch will be an informative and entertaining afternoon and tickets are extremely limited.  Please find the attached invitation and booking form with all the relevant details.

What: The Hockey Queensland Gold Medal Lunch
Where: Bar Barossa – 545 Queen Street, Brisbane
When: Thursday 25th August
Sponsors:OAMPS Insurance Brokers, Hann Super Dry, Bar Barossa 

To spread the Brisbane Fitness Expo message quickly, efficiently and effectively, the Major League team has adopted a multi-platform marketing strategy that includes the use of a variety of online tools.

The Expo website went live last week in response to an encouraging demand for more information about the event from prospective exhibitors and sponsors.  One of the other online tools Major League have drawn on is Facebook. This will be the place to view regular updates highlighting Expo developments.

Major League have also produced a short promotional YouTube video for the Expo, which provides further insight to how the Expo initiative developed and why we are confident it will be a successful event.

To view the YouTube video, click on the image above

To visit the Expo website - brisbanefitnessexpo.com.au

 Click on the link to the left to view the Expo Facebook page.

Round two of the Women's Australian Hockey League (AHL), was hosted by Queensland at the Cairns Hockey Centre late last month.

As the external Marketing Department of Hockey Queensland, Major League was responsible for all media and marketing promotion of the event.  Major League is proud to report almost $70,000 worth of media coverage was generated for the two day event.

Some of the highlights of the coverage included Channel 7’s filming of the Queensland team arriving at the Cairns Airport, ABC Grandstand’s live interview with Australian and Queensland Captain Madonna Blyth, and also The Cairns Post’s six page event lift out, complete with colour photos, player interviews, team profiles and coaches’ comments.

Major League are pleased to be heading ‘up the range’ with the Former Origin Greats as their highly successful Employment and Careers Expo series hits Toowoomba for the first time.

The Expos are aimed at Indigenous school leavers and job seekers and in 2011 have been attracting record numbers all over the state. So far this year the Expos have visited Cairns, Mackay and Mt Isa with Townsville, Rockhampton, Brisbane and now Toowoomba is on the agenda for the second half of 2011. We’re expecting the Expo to be a huge success in the ‘Garden City’ and we’re already getting a warm response from local employment and training providers.

On October 20-21, the 2012 Expo opened its doors amid much anticipation in the local fitness and health market and saw strong crowds of 7,000 visitors (up 75% on last year’s event) through the doors across both days. This year's event also achieved a 25% increase in exhibitor numbers with 82 organisations exhibiting across 124 booths.

The Expo was a hive of activity with attractions such as Michelle Bridges, the Brisbane Fitness Model Search, Queensland Armwrestling Championships, Muscle Beach and the Energy Zone.